Monday, May 25, 2020

Acuscan Critical Thinking Case Study - 1708 Words

Assignment Overview Prepare a report for the CEO about this situation in two parts: Part One: Respond to the specific questions on the worksheet that follows (100 points possible). Part Two: Write an executive summary for the CEO (100 points possible). PART ONE: Use the case materials to complete this assignment. ANALYSIS 1. Describe one (per instructors change week one) assumptions seen in any documents provided. a. Kelly Ââ€" Through several emails and communications, Kelly assume that there is not enough time to meet the deadline of August for the project. Even though Pat seems to show that, there is some chance to do so. b. Pat Ââ€" believes that an Operation Optimization project needs to be embarked on now to improve the†¦show more content†¦b. Pat Lambert Ââ€" in the position of marketing has a good grasp of the market place and the economics of their segment. With this information, Pat s arguments are sound and logical. c. Kelly Thomas Ââ€" arguments for the most part are emotional and unsound. Kelly seems to view the others are trying to remove power from him. d. Chris Martinas Ââ€" arguments seem to more emotional and some what sound. He is basing a lot on his experience as the VP of product and the understanding of the market segment and the limitation of the current product. 4. Describe specific fallacious arguments, and identify the people who hold them. a. There are several in the company that believe that the new product will increase the companies market share and stay in front of their competitors. The stakeholders for the new product are Chris, Cliff, and Pat. Cliff, being the CEO, has directed the others to venture to other market segments and position the new product in those markets. There are some in the organization, like Kelly that believe that AcuScan does not have to have a full feature new product to be released to the market. There are some issues with how Acuscan is going to finance the new product. These concerns are coming from Cliff. CONCLUSIONS 5. Describe all problems in this situation. The largest issue is the deadline that has been imposed by what some inside information about the company s competitors. This along with economical issues and reduced budget hasShow MoreRelatedCompany Assessment: Acuscan2884 Words   |  11 PagesCompany Assessment: AcuScan Part One Analysis Describe all assumptions seen in any of documents provided in the case study. For full credit, provide AT MINIMUM: four to six assumptions held by Kelly; six to nine assumptions held by Pat; two to three assumptions held by Cliff; two to three assumptions held by Chris. Kelly Kellys assumptions include the idea that customers will not be interested in accepting a staged rollout of any new product, that Pat is too manipulative when it comes to ChrisRead MoreGen/480 Case Study3198 Words   |  13 Pagesbetween Kelly and Pat. He has left it to them to work it out. 2. Explain the arguments made by each of these people. Explanations should be comprised of two to six sentences for each of the following. e. Cliff O’Connor As the CEO of AcuScan, Cliff’s primary goal is to keep the company profitable and growing. The company is loosing market share as the products are limited to specific markets and becoming a commodity. Cliff’s job is to turn the company from this downward shift to become

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